Revitalizing Nonprofit Membership through Data-Driven Thought Leadership
Injected thought leadership into a nonprofit with declining member rates utilizing data analysis, marketing techniques, and technology adoption.
Increased Membership Rates
We were able to turn around a declining membership population to one that grew by over 50% year over year
Strategic Thought Leadership
We collaborated with the board to generate strategies that were effective in increasing attractiveness of the Nonprofits offering to the larger community
Data-driven decision making
We used data and analytics to make decisions based on hard truths that led to the discovery of underlying issues
Increased Diversity Participation
Our strategies opened up doors to the Nonprofit for attracting different demographics than before, creating a more diverse membership base and stabilizing membership populations into the future.
Overview
Valerian served as a member of the board for a Nonprofit in the software and computing space, providing guidance, insight, and strategic advice in numerous different areas.
Objective
Valerian was brought onto the board to inject thought leadership and provide a different and more diverse perspective on a board that generally had fit the same demographic and thought patterns for some time.
Challenges
Membership in the Nonprofit was on a steady decline and consisted of less than 1% of all technologists in the world due to an antiquated offering and strategies that were out of date with the needs of current day technologists.
Solution
Valerian used a data based approach to identify key issues the Nonprofit was experiencing and traced them back to root problems. Once identified, we led a brainstorming session with the board to identify what the needs of current technologists were and mapped the disconnect from the current offering to the current need. Once the issue was clear, we came up with multiple strategies to be relevant to todays technologists and implemented fresh content, marketing strategies, and offerings that greatly increased membership rates and diversity of new members.
