Overview:
Valerian served as a member of the board for a Nonprofit in the software and computing space, providing guidance, insight, and strategic advice in numerous different areas.
Objective:
Valerian was brought onto the board to inject thought leadership and provide a different and more diverse perspective on a board that generally had fit the same demographic and thought patterns for some time.
Challenges:
Membership in the Nonprofit was on a steady decline and consisted of less than 1% of all technologists in the world due to an antiquated offering and strategies that were out of date with the needs of current day technologists.
Solutions:
Valerian used a data based approach to identify key issues the Nonprofit was experiencing and traced them back to root problems. Once identified, we led a brainstorming session with the board to identify what the needs of current technologists were and mapped the disconnect from the current offering to the current need. Once the issue was clear, we came up with multiple strategies to be relevant to todays technologists and implemented fresh content, marketing strategies, and offerings that greatly increased membership rates and diversity of new members.
